From Market Intelligence to Commercial Traction
We combine deep market intelligence with hands-on commercial execution, so your innovation reaches the customers who matter.
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Why it matters
The leading cause of commercial failure in healthtech is not technology, it’s a lack of market need.
When building a venture, most resources flow into R&D, leaving little bandwidth for structured commercial preparation. Our study of 46 European healthtech startups confirms it: 59% have not reached a sufficient level of market intelligence, and 74% spend less than three months on it.
This matters on two fronts. Commercially, evidence of real market need is what turns a product into signed pilots and, later, into a business that scales. And with investors, a validated commercial strategy has become a non-negotiable fundraising condition, it separates the projects that get financed from those that don’t.
Peak Spirit doesn’t just tell you where the market is, we go and win it with you. We run the expert interviews, build the value models, sit in the stakeholder meetings, and drive the sales process until contracts are signed. Strategy grounded in evidence, executed by people who do the work themselves.
Source: Peak Spirit & Health-Trends, Venture Market Access Readiness in HealthTech (2025), published at Springer
Results
Key Outcomes of our Work
Signed customers, paid pilots & letters of intent
KOL partnerships & clinical collaborations
Intelligence-backed go-to-market strategy
Investor-ready commercial proof
Evidence-based pricing & reimbursement model
Trust-building marketing collateral
Our services
Explore Our Services
Ascent, Beacon and Summit build on each other. The Fractional Chief Business Officer covers all three as one flexible, ongoing mandate.
Market Intelligence & Validation
We research what decides adoption: standard of care, customer insights, value proposition, competition, market potential, pricing, and above all who pays, when, and why.
This area is the foundation of your commercial success, one of our most requested project types, and decisive in healthtech.
Validated Go-to-Market Strategy
Based on the data, we build a robust GTM strategy with a market entry recommendation and clear next steps. It convinces stakeholders such as investors that the venture acts on solid ground rather than vision alone, and serves as the roadmap for market entry.
Reimbursement, standard of care and competition validated through expert interviews. Early access to KOLs, distribution partners and leads.
“Invaluable insights into the US market.”
Market entry assumptions validated across the US and Germany, and 10+ KOLs connected, with clinical studies carried out together.
“Peak Spirit surpassed our expectations.”
Marketing & Collateral
Marketing strategy, communication, positioning, and content plan, plus creation of materials: one-pagers, fact sheets, slide decks, case studies, and further material for customer engagement and fundraising.
Value Models
Field-validated financial models that turn value into a purchasing argument. Cost-benefit analysis (CBA) to convince buyers and procurement internally. Health economic impact analysis to enable conversations with payers, HTA, and regulatory bodies.
Market intelligence on reimbursement pathways and KOL engagement for NL & UK market entry.
“Peak Spirit got up to speed quickly and delivered real output.”
Pilots, Partnerships & Customer Success
We set up pilots and build clinical partnerships with KOLs, as well as partnerships with insurers and ecosystem partners. Then we stay with you through key account management and customer success, so first deals turn into lasting customers.
Outreach & Lead Generation
Most outreach is automated, impersonal, and ignored. We do it the way that actually works: we pick up the phone. From lead research and targeted multichannel outreach to qualified leads, customer meetings, product demos, and negotiations through to contract closing, we build real relationships. The unglamorous work most teams avoid, done by people who do it every day.
Three KOL contracts secured for the German market launch.
“A significant success on the way to launch in the German market.”
Wherever ventures have gaps in commercial leadership or execution, they gain flexible, on-demand support over 12 to 36 months. A fractional CBO closes these gaps across market intelligence, marketing, sales, and business development, aligned to strategic priorities.
6-figure sales revenue enabled through long-term collaboration.
“In over four years of collaboration, Peak Spirit has never failed to deliver tangible outcomes.”
Next step
Every successful market entry starts with the right intelligence. Let’s build yours.
Leverage our network across Europe & North America
Let’s talk.
Part of Viopas Venture Consulting Group