Case Study: Digital Health Go-To-Market
How did the digital health venture TOM Medication reach hundreds of thousands of users, close a major deal with big pharma, and go to 6-figure revenues in just a few months?
Whitepaper: Revenues Models for Health Tech
This whitepaper provides a number of examples for medical device, digital health, and diagonstics ventures looking for blueprints on successful business model design.
Whitepaper: Sales for Start-Ups
The most challenging aspect of every business in health technology is often to design it to commercial viability and scale. The technology works, there is a sharp and motivated core team, it's financed... But then, more often than not, traction is disappointing. Our whitepaper provides you with some aspects of why this happens and what can be done to avoid it.
Whitepaper: Quick & Dirty Guide to Business Model Validation
The failure to diligently develop and vet their business model is one of the classic mistakes of new ventures. In this whitepaper we cover some basic steps you can follow in order to get ahead of the curve and commercially de-risk your project.
Whitepaper: Effective Use Case Management
Managing use cases effectively is harder, and much more time-consuming than most people think. In this whitepaper, we're happy to share the process we evolved over time together with some of our clients.
Slide Stack: 10 Revenue Models for Digital Mental Health
Driven by increased awareness and catalyzed by COVID, more individuals, providers, public health officials, and employers are turning to digital solutions for mental health care. Here are 10 examples of business models in this space.
Slide Stack: 6 Key Pricing Principles
Pricing novel products or services can be a big challenge. But finding the perfect pricing model from the very start tends to work only on paper. Here are 6 main factors influencing pricing strategy.
Slide Stack: 5 Stages of Pre-Revenue Sales Commitments
Obtaining pre-revenue sales commitments from customers is key to increase investability, validate your value proposition and pricing, and even create revenue streams before market entry. Here are 5 ways to secure that commitment.
Slide Stack: Market Size Analysis
Market size analysis - if done poorly, investors and partners will question the validity of your game plan altogether. Following a few simple steps will help innovators land within the ballpark rather than on Mars.
Slide Stack: You vs Current Standard of Care
Comparing yourself with the current standard of care is a powerful illustration vis-a-vis investors, customers, employees, and anybody else trying to grasp the essence of what you are trying to achieve. Find out why you need this slide in every pitch.