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Resources.

Case Study: LinkedIn Lead Generation

 

How did the specialty medical device manufacturer Meotec use Linkedin to sign a Fortune 500 corporate as their client?

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Case Study: Digital Health Go-To-Market

 

How did the digital health venture TOM Medication reach hundreds of thousands of users, close a major deal with big pharma, and go to 6-figure revenues in just a few months?

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Whitepaper: Value Proposition & Product-Market Fit for Health Tech

 

How do you reach product-market fit in highly regulated markets with complex and fragmented payment systems?

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Whitepaper: Revenues Models for Health Tech

 

This whitepaper provides a number of examples for medical device, digital health, and diagonstics ventures looking for blueprints on successful business model design.

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Whitepaper: Go-To-Market for Health Tech

 

How do you go from 0 to 1 in medtech? This whitepaper sheds some light on this crucial transformation in the venture life cycle.

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Whitepaper: Sales for Start-Ups

 

The most challenging aspect of every business in health technology is often to design it to commercial viability and scale. The technology works, there is a sharp and motivated core team, it's financed... But then, more often than not, traction is disappointing. Our whitepaper provides you with some aspects of why this happens and what can be done to avoid it.

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Whitepaper: Quick & Dirty Guide to Business Model Validation

 

The failure to diligently develop and vet their business model is one of the classic mistakes of new ventures. In this whitepaper we cover some basic steps you can follow in order to get ahead of the curve and commercially de-risk your project.

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Whitepaper: Effective Use Case Management

 

Managing use cases effectively is harder, and much more time-consuming than most people think. In this whitepaper, we're happy to share the process we evolved over time together with some of our clients.

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Who Pays?

Slide Stack: 23 Payers in Swiss Health Care

 

These are the 23 most important buying and payment systems in the Swiss healthcare system.

GTM Mistakes

Slide Stack: 15 Common GTM Mistakes

 

These are our top15 most common mistakes to avoid in medtech market entry.

Digital mental health

Slide Stack: 10 Revenue Models for Digital Mental Health

 

Driven by increased awareness and catalyzed by COVID, more individuals, providers, public health officials, and employers are turning to digital solutions for mental health care. Here are 10 examples of business models in this space.

Pricing Principles

Slide Stack: 6 Key Pricing Principles 

 

Pricing novel products or services can be a big challenge. But finding the perfect pricing model from the very start tends to work only on paper. Here are 6 main factors influencing pricing strategy.

Sales Commitments

Slide Stack: 5 Stages of Pre-Revenue Sales Commitments 

 

Obtaining pre-revenue sales commitments from customers is key to increase investability, validate your value proposition and pricing, and even create revenue streams before market entry. Here are 5 ways to secure that commitment. 

Market Size

Slide Stack: Market Size Analysis

 

Market size analysis - if done poorly, investors and partners will question the validity of your game plan altogether. Following a few simple steps will help innovators land within the ballpark rather than on Mars.

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Slide Stack: You vs Current Standard of Care

 

Comparing yourself with the current standard of care is a powerful illustration vis-a-vis investors, customers, employees, and anybody else trying to grasp the essence of what you are trying to achieve. Find out why you need this slide in every pitch.

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Video: Market Segmentation in 2 Minutes

 

A short, sharp video explanation of market segmentation in (almost under) 2 minutes.

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